perseverance • energy • work ethic • passion • coachable • effert • on time and on budget
Just show me the work

Attributes

Enthusiastic and passionate about Brands and Design.

STRATEGY

Creative strategy is understanding the problem and defining the best approach to solve each brand's specific needs. I have a passion for solving brand problems with creative solutions that solve user needs and drive innovation.

DESIGN

I create beautiful design solutions but more importantly designs that have purpose. It doesn't matter if it is a pharmaceutical arena or a colorful consumer product, I craft smart designs that improve brand persona and deliver results.

SOLUTION

I take every new assignment as a challenge. I have a desire for continued improvement and capabilities of getting things done. Once the problem is identified in a creative brief there is no such environment that I cannot build or customize.

work

None of these projects were possible without the help of wonderful people I have worked with.

Aricept

Print, Web and TV

NuvaRing

Print, Web and TV

Shingles Awareness

Print, Web and TV

Liptruzet

Print, Web and TV

Enablex

Print, Web and online

Zetia

Print, website and MOA

Bone Health Awareness

Print and Website Design

Effient

Print, Web and Online

Bydureon

Print

Electrolux

Print and Website design

Hertz

Print

Ad Council

Print

Lendingtree

Online Animation

Neutrogena

Website and Social media

Demo Reel

Animation and Branding

Experience

It doesn't matter how big or small a project is, I am committed to my brands' long-term success.

  • 01/2017 ~ Current

    Freelance Senior AD/ACD • FCB Health, Greater Than One

    Created both print and interactive solutions for HCP's to gain inside knowledge of pharmaceutical products. Worked closely with print studio, copywriters to deliver multichannel strategic campaigns.

  • 09/2009 ~ 11/2016

    Associate Creative Director • DDB NY

    Strategic and creative solutions for many pharma and non-pharma clients. BRANDS: Aricept, Atozet, Bydureon, Effient, Electrolux, Ethicon, Enablex, Frigidaire, Hertz, Januvia, Neutrogena, Nexplanon, NuvaRing, PwC, Vree, Zetia, Zoely, Zostavax, Zepatier

  • 05/2008 ~ 08/2009

    Art Director • Group DCA

    Created interactive solutions for HCP's to gain inside knowledge of pharmaceutical products within the digital/mobile space. Worked closely with Front-end/backend programmers, copywriters to deliver multichannel strategic campaigns.

  • 10/2005 ~ 05/2008

    Senior Designer • Temel Inc.

    Strategic marketing and branding for online marketing, interactive design and print communication design. BRANDS: Achieve Global, ADP, Cephalon Disease Awareness, Diageo Drink IQ, Digene HPV, InCharge Debt Solutions, Provigil, Prudential, Narrowstep Inc, Vivitrol

  • 1999 ~ 2003

    Art Director • McCann

    Strategic and creative solutions for many multi-national brands. Active involvement in the design process of all media (print, TV and web). Brands: Coca-Cola, Fanta and Sprite, Nescafé, Nestlé Pure Life, Sony

  • 2008 ~ 2009

    New York University SCPS

    Adjacent teacher for Graphic Communications Management and Technology. Highly focused professional courses in visual communication, graphic design, interactive design and typography

  • l'll keep
    doing what
    l LOVE!

  • Masters of Fine Arts • 2004 ~ 2005

    Savannah College of Art and Design

    After working almost five years at McCann, I went back to school to learn Cinematography, Motion Graphics and Interactive Design. I recevied academic scholarship in 2004 and 2005 and received recognition on the Dean's List.

  • Bachelor of Fine Arts • 1995 ~ 1999

    National College of Arts

    Founded is 1875 by British India, NCA is the oldest art school of Asia and the most prestigious art college of the country. I graduated Summa Cum Laude with a Bachelor's Degree in Graphic Design.

Contact

Get in Touch. I am here to help!

info@designissimple.com | (917) 291 1800 | New York, NY